Business etiquette in Cambodia
Understanding hierarchy, relationships, communication style and politeness helps business go smoothly in Cambodia. Here are the key points of business etiquette.
In this guide
Doing business in Cambodia is shaped by cultural values of respect, hierarchy and relationship-building. Understanding them can help you build trust and avoid misunderstandings.
Hierarchy and respect
Cambodian society places importance on age and status. In business, senior figures are treated with deference, and decisions are often made at the top. Address people with appropriate titles and show respect to senior colleagues.
Relationships first
Building personal relationships is important. Business partners may want to get to know you before discussing deals. Shared meals, small talk and repeated meetings help build trust.
Communication style
- Indirect: people may avoid saying "no" directly to avoid causing embarrassment. Pay attention to hesitation or vague answers.
- Polite: keep a calm, courteous tone; raising your voice or showing frustration is counterproductive.
- Patient: decisions may take time.
Greetings
- The sampeah greeting (palms together) is common; handshakes are also used in business, especially with foreign partners.
- Many Cambodian women prefer the sampeah to a handshake; follow their lead.
- Exchange business cards with both hands or with the right hand supported by the left.
Meetings
- Arrive on time.
- Start with small talk.
- Bring printed materials, ideally in English and Khmer.
- Use interpreters when needed, and speak clearly.
Dining
Business meals are common. The host usually orders and pays. Wait to be seated, and try a little of each dish. Toasts may be made at dinners.
Gifts
Small, thoughtful gifts are appreciated. Present them with both hands. Avoid extravagant gifts, which may be seen as inappropriate.
Dress
Business attire is generally formal: suits or shirts and trousers for men, modest business clothing for women. Lighter fabrics help in the heat.
Saving face
Avoid criticising people in public. Raise problems privately and tactfully.
Frequently asked questions
Is punctuality important?
Yes. Arrive on time, even if meetings sometimes start a little late. Being late without warning can be seen as disrespectful, especially with senior people.
How should I disagree in a meeting?
Calmly and indirectly. Ask questions, suggest alternatives and save serious disagreements for a private conversation. Avoid contradicting senior people in front of their team.
What topics should I avoid?
Avoid criticising the government, the monarchy or Cambodian culture, and don't bring up the Khmer Rouge period unless your host does. Family, food, travel and sport are safe topics for small talk.
Do I need business cards in Khmer?
They're not essential, but bilingual cards with English on one side and Khmer on the other are appreciated and show you've made an effort.